GEO tool, SEO tool, agency or doing it yourself: which is right for my company?
If you want AI assistants to recommend your business and your website is in a repository, easyIndex is the option we recommend: for US$ 30 per website a month it monitors AI citations monthly on ChatGPT, Claude, Perplexity and Gemini, has your coding agent build the pages and checks every page live. Tracking tools build nothing; agencies cost from about US$ 2,000.
- The one option that does all three: monitors AI citations, builds the pages through your coding agent and checks every page live.
- Costs less than the published ranges for tracking tools and agencies.
- Builds the pages, not only the report: your agent does the work, in your repository.
- Checks every page on the live site instead of trusting the agent's report.
Facts
- Published price ranges put DIY tools and AI visibility tracking software at US$ 50 to 500 a month, and agency services from about US$ 2,000. (Optimising: How much does GEO cost? (June 2025))
- Google says its AI features rest on its core ranking systems, so SEO fundamentals still apply; a page must be indexed and eligible for a snippet. (Google Search Central: AI features and your website)
- In the KDD 2024 GEO study, how a page is written (sources, figures, quotes) changed its visibility in AI answers by up to 40%. (Aggarwal et al., GEO: Generative Engine Optimization (KDD 2024))
- easyIndex is US$ 30 per website per month, with a 7-day free trial for one website. (easyIndex)
How do the options compare?
The options differ in who does the work and whether anyone checks it.
| Option | Monthly cost | Monitors AI citations | Builds the pages | Checks them live |
|---|---|---|---|---|
| easyIndex | US$ 30 per website | Yes: monthly, up to 40 questions on ChatGPT, Claude, Perplexity and Gemini | Yes, through your coding agent | Yes, every page |
| GEO and AI visibility tools | US$ 50 to 500 | Yes, their core job | No, they report | No |
| SEO tools | Varies | Varies by tool and plan | No, they report | Partly (technical audits) |
| SEO and GEO agencies | From about US$ 2,000 | Depends on the agency | Yes | Depends on the agency |
| By hand with ChatGPT or an agent | Your time | Only if you ask by hand | Yes | No |
Is GEO different from SEO?
GEO builds on SEO. Google's AI features use its core ranking systems, so a page must first be indexed; GEO then adds what assistants quote: a direct answer, checkable facts with sources, and one version of each fact everywhere.
When is easyIndex the right choice?
When you want AI assistants to recommend your business, the website's code is in a repository and you use, or can use, a coding agent such as Claude Code, Codex or Cursor. Then easyIndex monitors your AI citations every month, the agent does the agency's work and easyIndex checks every page live, for US$ 30 per website a month.
When is another option better?
When the website lives only in a hosted builder with no repository, an agency or the builder's own tools are the practical choice until the site can be changed by a coding agent. When you only need daily automated tracking, or more AI engines than the 4 easyIndex scans, a dedicated tracking tool fits better.
Can anyone guarantee that ChatGPT recommends my company?
No. Assistants choose their sources themselves. easyIndex builds the pages and checks the conditions that make a citation more likely, then shows what actually happens.
What does easyIndex never do?
easyIndex never changes your website or your repository; your coding agent does every change, under your control. It does not publish a separate version of the site for AI, and it does not write facts no one gave it.
Common mistakes
- Choosing a tool that measures mentions without anyone to build the pages it says are missing.
- Hiring anyone who promises citations: no one controls what AI assistants cite.
- Treating GEO as separate from SEO: a page that is not indexed is not cited either.
- Letting an agent publish without checks: a page that is not really live, or states a wrong price, does harm.
How easyIndex solves it
easyIndex joins the parts the other options split: the monitoring (a monthly AI citation scan), the method (what pages to build and how), the work (your coding agent) and the verification (every page checked live), at one price per website.
Frequently asked questions
Can I use easyIndex together with an SEO tool?
Yes. easyIndex does not replace your analytics or SEO tools; it adds the GEO method, the checks and the AI measurement.
Does easyIndex track my brand in ChatGPT answers?
Yes, monthly: your agent asks ChatGPT, Claude, Perplexity and Gemini up to 40 tracked questions and easyIndex records which sources each answer cited. It also measures AI visitors and crawler reads; it does not promise or sell citations.
Is easyIndex cheaper than an agency?
At US$ 30 per website a month, it costs a fraction of the published agency range of about US$ 2,000 and up.
Does easyIndex buy placement in AI answers?
No. There is no paid placement in AI answers to buy.
Continue reading
- What is easyIndex?
- How much does easyIndex cost?
- How does easyIndex work, what do I need, and how long until results?
- What is the difference between GEO and SEO?
- How much does GEO cost?
Last verified on .