How do I get my company recommended by Grok?
To be recommended by Grok, keep a clear, current, crawlable website that answers buyers' questions, and post about the same facts on X, because Grok draws on both the web and X in real time. xAI does not publish how Grok ranks sources, so measure what it reads and sends rather than trusting rules. Nobody can guarantee a citation.
Facts
- xAI's announcement of November 3, 2023 called Grok's real-time knowledge of the world via the X platform a fundamental advantage. (xAI: Announcing Grok (November 3, 2023))
- xAI's developer docs describe a web search tool that lets Grok search the web in real time and browse web pages. (xAI Docs: Search tools)
- Grok's web search tool can be restricted to at most 5 allowed or 5 excluded domains per request, per xAI's docs. (xAI Docs: Search tools)
- In MaxAEO's panel of 6,400 Grok answers in the first half of 2026, X posts made up 47% of cited sources and web docs and product pages 23%. (MaxAEO: How to get cited by Grok (July 20, 2026))
- The same MaxAEO panel found the web pages Grok cited had a median age of about six days, against about 50 days for ChatGPT search. (MaxAEO: How to get cited by Grok (July 20, 2026))
Does Grok use X or the website?
Both: xAI documents real-time X data and a web search tool, and one vendor panel saw about half of Grok's citations come from each. The website is the part that holds your full prices, terms and answers, so it is what the X posts should point to.
What does xAI document, and what is guesswork?
Separate the two before changing anything:
| Claim | Status |
|---|---|
| Grok uses real-time X data | Documented by xAI |
| Grok searches and browses the web | Documented by xAI |
| Recent pages are cited more | One vendor's panel, 2026 |
| A named Grok crawler to allow in robots.txt | Not documented by xAI |
| Paying xAI makes Grok cite you | Not documented |
What pages help Grok recommend a company?
Pages that answer one question each and show when they were last updated:
- What the company does, for whom and at what price
- How it compares with the alternatives, by category
- Recent changes, launches and updated figures, with a visible date
- Answers to the objections buyers raise before choosing
How do I keep those pages current without doing it by hand?
easyIndex has your coding agent write and update the pages over MCP, audits each one and checks it on the live site, so freshness does not depend on someone remembering. It also measures AI crawler reads and visits arriving from grok.com and x.com per page.
Step by step
- Make the site crawlable. Do not block unknown AI user agents at the firewall, publish a sitemap and serve the text in the HTML.
- Write one page per buyer question. Put the direct answer first, then facts with numbers, dates and sources.
- Show and keep the date. Display when each page was last updated and update it when prices or offers change.
- Post the same facts on X. Share launches and figures on the company's X account with a link to the page that has the details.
- Measure and repeat. Track crawler reads and visits from Grok, then write the next pages where the data points.
Common mistakes
- Adding an invented 'GrokBot' rule to robots.txt; xAI publishes no such crawler name.
- Posting on X with no website page behind the claim, so Grok has no full source to cite.
- Leaving pages unchanged for a year when the cited pages tend to be days old.
- Treating one vendor's percentages as xAI's ranking rules.
How easyIndex solves it
easyIndex has your coding agent build and refresh these pages over MCP, audits each one, checks it live, notifies Bing via IndexNow and measures AI visitors and crawler reads per page, for US$ 30 per website a month, with a 7-day free trial.
Frequently asked questions
Do I need an X account to appear in Grok?
It helps, since xAI says Grok uses real-time X data, but Grok also searches the web, so a clear website counts on its own.
Is there a Grok crawler to allow?
xAI does not publish one for site owners. Keep the site open to crawlers in general and check your logs for what actually reads it.
How fresh do my pages need to be?
There is no published rule. One 2026 panel saw cited pages about six days old, so update pages when the facts change.
Will Grok recommend my company for sure?
No one can promise that. You can make the pages easy to reach, current and quotable, and measure whether Grok sends visitors.
Continue reading
- How do I get my company recommended by ChatGPT?
- How do AI assistants choose which sources to cite?
- How do I write a page that AI assistants cite?
- How do I measure visitors who come from ChatGPT and other AI assistants?
- How does easyIndex work, what do I need, and how long until results?
- How much does easyIndex cost?
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