How much do GEO and AI visibility tools cost in 2026?
GEO and AI visibility tools cost from free trials to about $300 a month for the entry plan, as each vendor's own pricing page showed on 2026-10-13. Paid monitoring starts at $29 a month for 15 prompts and climbs with prompts and engines; two vendors publish no amounts. easyIndex costs US$ 30 per website a month with every feature, including execution and live verification.
Facts
- Otterly.AI's Lite plan costs $29 a month for 15 prompts; MCP access starts on Standard at $189 a month. (Otterly.AI pricing (checked 2026-10-13))
- HubSpot AEO costs $50 a month, or $45 a month paid annually, for 25 prompts on ChatGPT, Gemini and Perplexity. (HubSpot AEO (checked 2026-10-13))
- Semrush's Starter plan costs $165.17 a month billed annually and tracks 50 prompts daily with MCP access. (Semrush pricing (checked 2026-10-13))
- Scrunch's Starter plan costs $300 a month month-to-month, or $250 a month billed annually, for 350 custom prompts. (Scrunch pricing (checked 2026-10-13))
- A June 2025 cost guide put DIY GEO tools and AI visibility tracking software at $50 to $500 a month. (Optimising: How much does GEO cost? (June 2025))
- easyIndex costs US$ 30 per website per month, every feature included, with a 7-day free trial for one website. (easyIndex pricing)
How much does each AI visibility monitoring tool cost?
Monitoring tools start between $29 and $300 a month; each price below is the entry plan as the vendor's own page showed it on 2026-10-13, with the billing period it states.
- Sources, each checked 2026-10-13: otterly.ai/pricing, ziptie.ai/pricing, hubspot.com/products/aeo, ahrefs.com/brand-radar, llmrefs.com/pricing, rankscale.ai/pricing, semrush.com/pricing, athenahq.ai/pricing, higoodie.com/pricing, scrunch.com/pricing, tryprofound.com/pricing, peec.ai/pricing
| Tool | Entry price (as published) | What the entry plan includes | Next step up |
|---|---|---|---|
| Otterly.AI | $29/month (Lite) | 15 prompts; ChatGPT, AI Overviews, Perplexity, Copilot | Standard $189/month: 100 prompts, MCP |
| ZipTie | From $42.75/month (Starter) | Engines and prompt slots chosen in a configurator | API and MCP access +$10/month |
| HubSpot AEO | $50/month ($45 paid annually) | 25 prompts; ChatGPT, Gemini, Perplexity | More prompts sold separately |
| Ahrefs Brand Radar | From $50/month (Custom Prompts) | Your own prompts | AI Visibility Index from $199/month |
| LLMrefs | $79/month (marked limited time) | 500 prompts on all AI search engines it lists | One plan only |
| Rankscale | $99/month (Pro) | 1,200 credits a month, 9 engines | Essentials from $17/month, yearly only, shows no credits |
| Semrush | $165.17/month billed annually (Starter) | 50 prompts tracked daily, MCP access | Pro+ $248.17/month: 100 prompts |
| AthenaHQ | $295/month (Starter) | 3,600 credits (1 credit = 1 AI response), 11 models | Free Essential plan: 300 credits |
| Goodie | $295/month (Core) | 110 prompts, 5 engines | Pro $999/month: 250 prompts, 8 engines |
| Scrunch | $300/month ($250 billed annually) | 350 custom prompts | Growth $500/month: 700 prompts |
| Profound | Not public | Free 7-day trial: 50 prompts daily on 3 engines | Enterprise, custom |
| Peec AI | Not public | Plan names shown without amounts; lists API and MCP | Enterprise, custom |
How much do content and SEO suites with AI tracking cost?
Suites that write or optimise content and also track AI answers start at $79 to $199 a month; you still publish the pages yourself.
- Sources, each checked 2026-10-13: writesonic.com/pricing, surferseo.com/pricing, searchatlas.com/pricing
| Tool | Entry price with AI tracking | What it includes |
|---|---|---|
| Writesonic | $79/month billed annually (Starter) | 50 prompts daily, 15 AI articles; ChatGPT, Gemini, AI Overviews |
| Surfer | $82/month billed yearly (AI Search Analytics add-on) | 50 prompts daily on 5 engines; the $99 Standard plan tracks 25 prompts weekly on ChatGPT |
| Search Atlas | $199/month (Growth) | AI visibility on ChatGPT, Gemini, AI Mode, 100 queries; the $99 Starter has none |
Why can't I compare GEO tools by price per prompt?
Because vendors count in different units: prompts, credits (one AI response each), queries or prompt slots with a daily, weekly or monthly cadence, across 3 to 11 engines. The answers also move from run to run: SE Ranking found only 9.2% exact URL overlap across three same-day AI Mode runs, so more prompts measure the noise more often, not a firmer truth.
What does easyIndex include for US$ 30 per website?
easyIndex is the option that executes and verifies, not only monitors, for one price per website: US$ 30 a month, no prompt tiers, every feature. Your coding agent (Claude Code, Codex, Cursor, Antigravity, Gemini CLI or any MCP client) builds the pages, and easyIndex gives the steps, verifies and measures.
- The method built into the MCP: step-by-step instructions and current rules, nothing to install or keep updated
- The strategy: who buys, what they ask, batches of pages you approve
- Each page audited when submitted and checked on the live site after publishing
- AI-assistant visitors per page, AI crawler reads, Google indexing and searches from Search Console
- A monthly citation scan: your agent asks ChatGPT, Claude, Perplexity and Gemini up to 40 tracked questions and easyIndex records the sources cited
Common mistakes
- Comparing entry prices without counting prompts, engines and how often they run.
- Reading a price billed annually as the month-to-month price.
- Trusting third-party price lists: vendors change plans, so check their own page before buying.
- Paying for monitoring when nobody will build the pages the data asks for.
How easyIndex solves it
easyIndex costs US$ 30 per website a month with every feature: your coding agent builds the pages over MCP, easyIndex audits each one, checks it on the live site, resends the sitemap and tells Bing through IndexNow, measures AI visitors and AI crawler reads per page, and runs a monthly citation scan on ChatGPT, Claude, Perplexity and Gemini. Start with a 7-day free trial for one website.
Frequently asked questions
What is the cheapest paid AI visibility tool?
Among the pages checked on 2026-10-13, the lowest paid monitoring entry was Otterly.AI Lite at $29 a month for 15 prompts; AthenaHQ also has a free plan with 300 credits.
Does easyIndex charge per prompt?
No. It costs US$ 30 per website a month, and the monthly citation scan covers up to 40 tracked questions on four assistants.
Which tools include MCP on the entry plan?
From their own pages: Semrush Starter and easyIndex include it; Otterly.AI from Standard; ZipTie as a $10 add-on; Peec AI lists it without saying which plan.
How current are these prices?
Each was copied from the vendor's own pricing page on 2026-10-13. Plans change, so open the vendor's page before you buy.
Continue reading
- What are the best GEO tools in 2026?
- What is the cheapest GEO tool that actually improves AI visibility?
- How do I choose a GEO or AI visibility tool? What should I look for?
- How much does GEO cost?
- How much does easyIndex cost?
- GEO tool, SEO tool, agency or doing it yourself: which is right for my company?
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