How do I get my company recommended by Meta AI?
To be recommended by Meta AI, let Meta's crawlers read your website, make sure the site is indexed by Google and Bing, and keep the same facts on the site and on your Facebook, Instagram and listing profiles. Meta does not publish how Meta AI chooses sources, so the website is the part you control and can measure. Nobody can guarantee a recommendation.
Facts
- Meta said on April 18, 2024 that Meta AI is available in search across Facebook, Instagram, WhatsApp and Messenger. (Meta: Meet Your New Assistant, Meta AI (April 18, 2024))
- Meta documents that its Meta-ExternalAgent crawler crawls the web for uses such as training AI models or improving products by indexing content directly. (Meta for Developers: Meta web crawlers)
- Meta says Meta-ExternalFetcher fetches individual links at a user's request and may bypass robots.txt, and asks site owners to allow up to 24 hours for robots.txt changes. (Meta for Developers: Meta web crawlers)
- In April 2024 tests, Near Media found Meta AI drew on both Google and Bing, and Meta listed 20 local data sources including Google Maps, Bing Places, Yelp and TripAdvisor. (Near Media: Meta AI search and local (April 23, 2024))
- On June 3, 2026, Meta made its Business Agent, which answers customers and recommends products inside a company's own WhatsApp, available globally. (TechCrunch: Meta's AI agent for WhatsApp Business is now available globally (June 3, 2026))
Is Meta AI the same as the WhatsApp Business agent?
No. Meta AI is the assistant anyone can ask in WhatsApp, Instagram, Facebook and Messenger; the Business Agent answers only inside your own business chat. The agent helps people who already found you, while Meta AI is where a stranger asks which company to pick.
Where does Meta AI get the businesses it names?
Meta has not documented it, but independent tests found Meta AI pulling web results from Google and Bing and local data from listing sites. In practice that means three things count: a website that search engines index, complete listing profiles, and the same name, address, prices and offers everywhere.
Which Meta crawlers should my robots.txt allow?
Allow Meta-ExternalAgent, which indexes content for Meta's AI products, and Meta-ExternalFetcher, which opens a link a user asks about. Blocking them in robots.txt or at the firewall removes the one source you write yourself.
User-agent: Meta-ExternalAgent Allow: / User-agent: Meta-ExternalFetcher Allow: / Sitemap: https://www.example.com/sitemap.xml
What should the website say for Meta AI to recommend it?
One page per question a buyer would ask Meta AI, each answering in its first sentences:
- What the company does, for whom and in which city or region
- Prices or price ranges, identical to the ones on Instagram and Facebook
- Opening hours, contact and how to buy, matching the listing profiles
- Answers to the doubts customers send by WhatsApp before buying
How do I build and measure these pages without an agency?
easyIndex has your coding agent write and publish the pages over MCP, then audits each one, checks it on the live site and records Meta crawler reads and visits arriving from Meta AI. It is the practical route when you have the website in a repository and no time to do it by hand.
Step by step
- Open the site to Meta's crawlers. Allow Meta-ExternalAgent and Meta-ExternalFetcher in robots.txt and check the CDN or firewall does not block them.
- Get indexed by Google and Bing. Verify the site in Search Console and Bing Webmaster Tools and submit the sitemap.
- Align the profiles. Make the name, address, hours, prices and offers on Facebook, Instagram, Google and Bing listings match the website.
- Write one page per buyer question. Answer in the first sentences, then give facts with numbers, dates and sources.
- Measure and repeat. Track Meta crawler reads and visits from Meta AI, then write the next pages where the data points.
Common mistakes
- Treating the WhatsApp Business agent as if it made Meta AI recommend you to new customers.
- Keeping prices and hours only on Instagram, so no indexed page states them.
- Blocking every AI crawler at the firewall, Meta's included, and then expecting to be named.
- Different prices or addresses on the site and on the profiles, which gives the assistant two answers.
How easyIndex solves it
easyIndex has your coding agent build these pages over MCP, audits each one, checks it live, notifies Bing via IndexNow and measures AI visitors and crawler reads per page, for US$ 30 per website a month, with a 7-day free trial.
Frequently asked questions
Can I pay to be recommended by Meta AI?
Meta publishes no paid way to appear in Meta AI's answers. Meta ads are a separate product with their own labels.
Does Meta AI read my website or only my Instagram?
Meta's crawler documentation shows it indexes websites, and tests found it uses Google and Bing results, so the website counts alongside the profiles.
Do I need the WhatsApp Business agent?
Only to answer people who already message you. It does not decide what Meta AI tells people who have never heard of you.
Will Meta AI recommend my company for sure?
No one can promise that. You can make the site easy to read and consistent with your profiles, and measure whether Meta AI reads it and sends visitors.
Continue reading
- How do I get my company recommended by ChatGPT?
- How does a local business get recommended by AI?
- Which AI crawlers exist and how do I allow them in robots.txt?
- How do I measure visitors who come from ChatGPT and other AI assistants?
- How does easyIndex work, what do I need, and how long until results?
- How much does easyIndex cost?
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