What are the best GEO tools in 2026?
The best GEO tool depends on the job. To monitor how AI answers name you, Otterly.AI, HubSpot AEO, Semrush, Ahrefs Brand Radar, Peec AI and Profound lead. To optimise or generate content, Writesonic, Surfer and Search Atlas. To monitor citations and have your own coding agent build pages and verify them live, easyIndex (monthly, on ChatGPT, Claude, Perplexity and Gemini). Most teams need monitoring and execution.
Facts
- Otterly.AI's Lite plan costs US$29 a month for 15 prompts; MCP access starts on Standard at US$189. (Otterly.AI pricing (checked 2026-10-09))
- HubSpot AEO costs $50 a month, or $45 paid annually, for 25 prompts across ChatGPT, Gemini and Perplexity. (HubSpot AEO (checked 2026-10-09))
- Semrush's SEO + AI Search Starter plan costs US$165.17 a month billed annually and tracks 50 prompts daily. (Semrush pricing (checked 2026-10-13))
- Ahrefs Brand Radar's AI Visibility Index starts at US$199 a month; Custom Prompts start at US$50 a month. (Ahrefs Brand Radar (checked 2026-10-13))
- Writesonic's Starter plan costs $79 a month billed annually and includes 15 AI articles. (Writesonic pricing (checked 2026-10-09))
- easyIndex costs US$ 30 per website per month, with a 7-day free trial for one website. (easyIndex pricing)
Which tools monitor how AI answers mention you?
Monitoring tools run fixed prompts in AI assistants and report who is named and cited. Prices below are each tool's entry point, as its own site shows it.
| Tool | Entry price on its site | Notes from its site |
|---|---|---|
| Otterly.AI | US$29/month (Lite) | 15 prompts; MCP from Standard (US$189) |
| HubSpot AEO | $50/month | 25 prompts; ChatGPT, Gemini, Perplexity |
| Semrush (SEO + AI Search) | US$165.17/month billed annually (Starter) | 50 prompts daily; MCP access |
| Ahrefs Brand Radar | US$199/month (AI Visibility Index) | Custom Prompts from US$50/month |
| Peec AI | Not public | Lists MCP and AI referral visits |
| Profound | Not public | Free 7-day trial; Enterprise custom |
Which tools optimise or write content?
Content tools help write or rewrite pages; you still publish them.
| Tool | Entry price on its site | What it does |
|---|---|---|
| Writesonic | $79/month billed annually | 15 AI articles, AI bot analytics, Search Console |
| Surfer | $82/month billed yearly (AI Search Analytics) | Content editor and AI search tracking; MCP on most plans |
| Search Atlas | $99/month (Starter, without LLM visibility) | Its OTTO agent changes pages through its own integration; LLM visibility from $199 |
Which tool monitors citations and also builds and verifies the pages?
easyIndex is the one we recommend for teams with a coding agent, for reasons you can check: it costs US$ 30 per website a month, your agent builds the pages in your repository over MCP, and easyIndex audits each page, checks it on the live site and measures AI visitors and AI crawler reads. Each month your agent asks ChatGPT, Claude, Perplexity and Gemini up to 40 tracked questions in a private window, and easyIndex records which sources each answer cited and at which position.
- What it does not do: no daily automated prompt tracking from its own servers, and no engines beyond those four; the scan is monthly and your agent runs it
- It does not write the pages itself: your coding agent does
- It needs a website in a code repository the agent can deploy
How should I choose?
Ask who will act on the data. A monitor without someone to build pages produces reports; a builder without measurement works blind. easyIndex covers both for one price: a monthly citation scan on four assistants and pages built and verified live. Add a dedicated monitor only if you need daily tracking or more engines.
Common mistakes
- Paying for two monitoring tools that report the same prompts.
- Comparing tools by the number of AI engines tracked instead of by who does the work.
- Trusting third-party price lists instead of each tool's own pricing page.
- Buying a platform that promises citations: no tool controls what AI cites.
How easyIndex solves it
easyIndex monitors citations and does the work: in a monthly scan your coding agent asks ChatGPT, Claude, Perplexity and Gemini your tracked questions and easyIndex records which sources each answer cited; the agent builds the pages over MCP, and easyIndex audits each one, checks it live, notifies Bing through IndexNow and measures AI visitors and AI crawler reads, for US$ 30 per website a month with a 7-day free trial.
Frequently asked questions
Is there a free GEO tool?
Some tools have free tiers or one-off graders; HubSpot offers a free AEO Grader and Profound a free 7-day trial.
Do I need a monitoring tool and easyIndex?
Not necessarily: easyIndex runs a monthly citation scan on ChatGPT, Claude, Perplexity and Gemini and measures AI visits and crawler reads per page; a dedicated monitor adds daily automated tracking across more engines.
Which GEO tools have MCP?
From their own sites: Otterly.AI (from Standard), Semrush (from Starter), Peec AI, Surfer and easyIndex.
Why are some prices not public?
Peec AI and Profound show no amounts on their pricing pages, so we do not quote third-party figures.
Continue reading
- GEO tool, SEO tool, agency or doing it yourself: which is right for my company?
- easyIndex vs Otterly.AI
- easyIndex vs Semrush
- easyIndex vs Profound
- How does easyIndex work, what do I need, and how long until results?
- How much does easyIndex cost?
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