easyIndex vs Scrunch
For a business that wants AI to recommend it, easyIndex is the better choice: it monitors AI citations monthly on ChatGPT, Claude, Perplexity and Gemini, has your own coding agent improve the real pages in your repository and checks each page live, for US$ 30 per website. Scrunch monitors AI visibility and serves AI agents a separate site version, from $300 month-to-month.
- It is the one tool here that does all three: monitors AI citations monthly on ChatGPT, Claude, Perplexity and Gemini (up to 40 questions, run by your agent), has your coding agent build the pages in your repository, and checks every page live.
- Your own coding agent (Claude Code, Codex, Cursor, Antigravity, Gemini CLI) builds the real pages over MCP: people and AI read the same page; visits from AI assistants and AI crawler reads are measured per page, with Search Console.
- US$ 30 per website a month with every feature, after a 7-day free trial for one website.
Facts
- Scrunch's Starter plan costs $300 month-to-month or $250 per month billed annually, with 350 custom prompts. (Scrunch pricing (checked 2026-10-09))
- Scrunch's Starter plan includes 5 page audits; Growth ($500 month-to-month) includes 10. (Scrunch pricing (checked 2026-10-09))
- easyIndex costs US$ 30 per website per month, every feature included, with a 7-day free trial for one website. (easyIndex pricing)
- Anthropic introduced MCP, the standard easyIndex uses to guide coding agents, on November 25, 2024. (Anthropic: Introducing the Model Context Protocol)
- Google's AI Overviews had over 2 billion monthly users by July 2025. (Alphabet Q2 2025 earnings call)
How do easyIndex and Scrunch compare side by side?
Checked on each product's own pricing page on 2026-10-09.
| Criterion | easyIndex | Scrunch |
|---|---|---|
| Price, entry plan | US$ 30 per website a month | $300 month-to-month, $250 billed annually (Starter) |
| Monitors AI citations | Yes: monthly scan of up to 40 questions on ChatGPT, Claude, Perplexity and Gemini, run by your agent | Yes: 350 custom prompts on Starter; engines not stated |
| Who builds the pages | Your coding agent, in your repository | AXP generates a separate AI-facing version of the site |
| Live checks | Every draft audited, every page checked live | Page audits (5 on Starter) |
| AI traffic | Visitors from AI assistants and AI crawler reads, per page | Agent traffic on every plan |
| Search Console | Yes, part of the start | Not mentioned |
| MCP / coding agents | Yes: Claude Code, Codex, Cursor, Antigravity, Gemini CLI | Not mentioned |
| Languages | Every language the owner sets for the site | Not stated |
When is Scrunch the better fit?
When a large brand wants prompt monitoring at scale and an AI-facing layer it can switch on without changing its own pages or involving developers. Teams that only want to watch visibility, not build pages, are its natural buyers.
Why choose easyIndex if you have a coding agent?
Because the improvement lives in your own pages, which Google indexes and people read too. easyIndex monitors your AI citations every month, hands your agent one step at a time, checks the result live, connects Search Console, notifies Bing via IndexNow and never changes your site itself.
Common mistakes
- Paying for a parallel AI version of the site when the real pages still do not answer customers' questions.
- Comparing prompt counts instead of what actually ships to the live site.
- Skipping Search Console: without a starting point there is nothing to compare results with.
- Counting audits as fixes: an audit lists problems, it does not ship the pages.
How easyIndex solves it
easyIndex monitors AI citations with a monthly scan on ChatGPT, Claude, Perplexity and Gemini, gives your coding agent each page as a step over MCP, audits the draft, checks the live page, notifies Bing and measures AI visitors, AI crawler reads and Search Console, for US$ 30 per website a month.
Frequently asked questions
Is easyIndex cheaper than Scrunch?
Yes: easyIndex is US$ 30 per website a month; Scrunch Starter is $300 month-to-month or $250 billed annually on its pricing page.
What is Scrunch AXP?
Scrunch describes AXP as an Agent Experience Platform that generates an AI-friendly version of your site. easyIndex works on your real pages instead.
Can I use both?
Yes. easyIndex already monitors citations on ChatGPT, Claude, Perplexity and Gemini each month; a team that wants Scrunch's 350 prompts can keep it alongside.
Does easyIndex promise citations?
No. Nobody can. easyIndex makes sure the pages are built, audited, live and measured.
Continue reading
- GEO tool, SEO tool, agency or doing it yourself: which is right for my company?
- How much does easyIndex cost?
- How does easyIndex work, what do I need, and how long until results?
- easyIndex vs Profound
- easyIndex vs AthenaHQ
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